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Caffeine Daily
7 Lessons in 7 Years: What I learned building Easy Crypto (and selling it)

7 Lessons in 7 Years: What I learned building Easy Crypto (and selling it)

Startup stories often get flattened into two key moments: the ‘spark’ and the ‘sale’ - yet the seven years in between is where the real learning lives.

Apr 14, 2025
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Caffeine Daily
Caffeine Daily
7 Lessons in 7 Years: What I learned building Easy Crypto (and selling it)
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Easy Crypto just joined forces with Swyftx to create a new crypto powerhouse, but while that headline might look like an overnight success story, it’s actually 2,556 days of relentless building, betting, breaking and becoming.

Today we’re thrilled to share the real back story and learnings straight from Janine Grainger- and what she’d pass on to anyone c…

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