Compostify co-founder Steve Wilson on mission to divert billions of planter pots from landfill

PLUS: NZ's big tech moment, Rocket Lab’s $5.6B defence win, Bowen Pan on marketplace power moves, a top innovation role at Creative HQ, and the Silicon Valley book you need in May

It’s April this week 😳

Every year, nearly 15 billion plastic plant pots end up in landfill. Kiwi startup Compostify wants to change that with a home compostable pot that breaks down in the soil and nourishes it.

Caffeine caught up with co-founder Steve Wilson to talk plastic waste, global potential, and the long road to creating something that works like plastic but disappears like magic. Also in today’s edition:

• 🌏 Why NZ Is on Track to Become a Tech Utopia

• 🚀 Rocket Lab Secures $5.6B Defence Deal

• Bowen Pan on Building Marketplace Giants and Spotting What Others Miss

• Don’t miss Tracksuit’s FREE webinar on building brand and performance marketing that work together

• Creative HQ needs a Senior Innovation Specialist

• The essential Silicon Valley insider book dropping in May you don’t want to miss

Hope today gets your week off to a good start. If you want to do one small thing to support this community, help keep us going with a paid sub.

Lauren & the CAFFEINE team