The Awareness Advantage: How founders should be thinking about marketing if they want to make it all the way to exit

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Good morning Caffeinators!

Happy hump day to those who celebrate. For those who don’t, hopefully this curated Caffeine content will get you through.

On top of your usual Daily Shot and podcast pick, our own founder James Hurman breaks down the ‘Awareness Advantage’ and why you might want to be thinking more about marketing than you are currently.

Plus …