Measuring what matters with Insights Driven PM founder Cori Stukan

Founders who master these tools won’t just track what matters, they’ll build what matters, too.

Bizzy CEO and Insight Driven PM Founder Corinna Stukan is a digital product executive, founder and advisor with 15+ years of product leadership across FinTech, SaaS and marketplaces.

Her new fintech business, Bizzy, is building up to launch so I caught up with Cori recently to chat about what unmet need she sees Bizzy filling as well as a fascinating discussion of her work at Insights Driven PM.

In part two of our chat, we breakdown some of the lessons she’s learned from Insights Driven PM and pull out three that founders can take away.

While I would very much recommend anyone curious for a true deep dive pick up her book, for founders in a hurry, three practical tips stuck out to me from my time chatting with Stukan.

• A well-chosen North Star keeps you focused on the specific problem you’re solving

• Pruning ‘vanity metrics’ help you measure what actually matters.

• Listening to customers first keeps you from dazzled by your own solutions.

That ethos explains why Bizzy’s mission statement, “helping SMEs access better finance“ fits on a post-it note and why Stukan’s most actionable advice is to always “look a customer in the eyes, ask what’s ruining their lives and offer a solution.”

In a landscape where AI models update weekly and the global economy is on shaky foundations, Stukan’s playbook offers durable clarity: know your single goal, measure it honestly and keep your ears closer to customers than to the hype.