Suit Up: Tracksuit Founder Matt Herbert Reflects on a Stellar 2024 and Plans for Doubling the Business in 2025
Inside Tracksuit’s global expansion, AI-driven insights, and the power of real conversations.
On a mission to have its brand data in every boardroom in the world, Tracksuit shows no signs of slowing down.
While 2024 was a challenging year across the economy, one standout startup doubled the size of its business—and now plans to do so again.
Founded in 2021 by Matt Herbert and Connor Archbold, Tracksuit uses an innovative brand-tracking tool to mea…
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