The Importance of Situational Awareness in International Expansion

PLUS: Tariffs could cost Zuru $3b, Future Food and Fibre summit back in May and a belated April Fools prank in Silicon Valley.

Welcome to mid week!

Good morning startup world and happy hump day. Easter is almost here! Though I know for many of us that just means getting the same amount of work done in even less time, so god speed to you all.

We’re kicking off today with the latest from resident columnist Heather Gadonniex on an incredibly timely topic - keeping situation awareness when planning your global expansion.

With the world as chaotic as it is currently, her insights on the US market in particular have never been more useful.

Here’s what else is brewing in your daily shot today:

• Tarrifs could cost Zuru $3b a year

• Pod Pick: Business is Boring with Extraordinary founder and CEO Steven Zinsli

• Electric hub motor startup Conifer snags $20m in seed funding

• Event: Future Food and Fibre Summit - with special offer for startups

• Someone hacked the crosswalks in Silicon Valley to play satirical messages from Musk and Zuckerberg

Also, the great Caffeine Readership Survey 2025 is still on and we’d be so grateful if you can take a few minutes and tell us what’s working, not working, the parts of Caffeine you love and perhaps what’s missing that you want to see.

Feedback is a powerful gift and we want to hear your honest thoughts. And to sweeten the deal, anyone who completes will go in the draw to win a free year long paid sub to Caffeine!

Caffeine Readership Survey 2025

And if you’ve got any more to say not covered in the survey, just drop us a note: hello@caffeinedaily.co - we love to hear from you.

Finn & the Caffeine team

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