The perfect recipe for a rebrand
A thriving meal planning and smart shopping platform has rebranded, but how do you change your company’s secret sauce without alienating loyal users?
Like many founders, Toby and Elise Hilliam wanted to make something better. For them, it started with dinner.
The couple set out to build a menu planning and smart shopping platform that understood consumer preferences, making it easy for users to plan, shop, and cook meals each week that met their needs. The resu…
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