You have to break the rules, says founder

PAM founder Nicole Retter on making lives easier for families and not taking no for an answer.

In the middle of Covid lockdown, Nicole Retter found herself balancing two preschoolers, a new role and a severely injured husband. 

“I needed something to help me streamline the chaos,” she says. However, when she went looking for a tool that might help, there was nothing. Knowing she wasn’t alone, Retter decided to do something about it. 

Over the next …