Building brand hype

In ‘Now, that’s what I call Business!’ host Brianne West, founder of Ethique and Incrediballs, reflects on her journey from tackling plastic waste in the beauty industry to venturing into sustainable drink-making.

Here’s a ChatGPT precis of the most recent episode or listen here. 

In this bonus episode, West recounts the chaotic yet fun experience of hosting a taste-testing party for Incrediballs. Despite some hiccups, she says the feedback has been overwhelmingly positive. 

Emphasising transparency with her audience, West also discusses the evolution of Incrediballs’ branding and packaging. She shares her approach to building hype for the product launch, highlighting the importance of community engagement and honesty about the challenges of entrepreneurship. 

Brianne expresses gratitude for her team and supporters, underscoring the value of a strong support network in business.