Changing the world through investment

In ‘Now, that’s what I call Business!’ host Brianne West, founder of Ethique and Incrediballs, reflects on her journey from tackling plastic waste in the beauty industry to venturing into sustainable drink-making.

Here’s a ChatGPT precis of the episode, or listen here.

In this episode of "Now That's What I Call Business," West sits down with Brooke Roberts, one of Sharesies' co-leaders, to discuss the company's journey and mission – democratising investing.

Roberts shares the initial steps taken by Sharesies, which included extensive customer research to understand people's perceptions of investing and their financial aspirations. This research gave the team the confidence to quit their jobs and start Sharesies.

She then touches on the challenges they faced launching a product in a highly regulated environment and securing capital for growth. However, their first fundraising round exceeded expectations, raising $450,000, which helped build the team and develop the product.

Roberts discusses the importance of aligning with investors who share Sharesies' long-term vision and purpose. She highlights the necessity of being selective about shareholders and ensuring they are committed to the company's mission. Roberts also reflects on the importance of trusting one's instincts and speaking up in business decisions.

To embed their mission throughout the company, Sharesies hires based on alignment with their purpose and values. They have established a culture that values collective effort, care, and the pursuit of remarkable achievements.

Roberts also discusses the challenges and pitfalls of embedding purpose into a company and the role of B Corp certification in ensuring a mission-driven approach.

Roberts' advice for starting a mission-driven business includes building a strong support network, sharing ideas to build momentum, and quickly figuring out how to commercialise the idea sustainably. She encourages listeners to take action on important things they have been putting off.

The episode concludes with West highlighting Roberts's leadership and the impact Sharesies is making in an industry traditionally not led by women.