From idea to launch in less than a year

In ‘Now, that’s what I call Business!’ host Brianne West, founder of Ethique and Incrediballs, reflects on her journey from tackling plastic waste in the beauty industry to venturing into sustainable drink-making.

In this episode, West sits down with Appletastic founder Kathy Toon to chat going from a rough idea to launch in less than a year. Listen here.

Here's what Toon covers:

• The mentoring she received from West and the other ideas she pitched
• How her son's health led to the creation of Appletastic
• Her experience being diagnosed with ADHD
• What Appletastic is
• The pivot she has had to make in explaining her business
• What made her feel like giving up
• Her experience with pricing and doing things wholesale
• The struggles she has had with supply chain
• How and why she handles her socials
• Her number one tip for someone trying to start a mission-led business