Caffeine founder James Hurman talks to Compostic founder Jon Reed about how he’s launched and grown his New Zealand-founded startup in the United States.
Contributor
James Hurman
In this video interview, Caffeine founder James Hurman talks to Compostic founder Jon Reed about how he’s launched and grown his New Zealand-founded startup in the US.
Compostic started in 2020, when they created the world’s first home-compostible clingfilm.
Their latest investor update catalogued a remarkable last 12 months of growth in the US. Some highlights include:
The interview is a goldmine of advice for New Zealand CPG founders expanding into the US.
Jon and James cover where to begin in the US, how to build a high-performance fractional team, how US retailers are much more open to innovative new products than New Zealand retailers, how to think about pricing and margin engineering, and what’s next for Compostic.
At the end of the interview, James asks Jon how our Caffeine community could help. If you can help Jon with advice or contacts in the US, please contact him at jon@compostic.co.nz
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