Should you build a personal brand?

In ‘Now, that’s what I call Business!’ host Brianne West, founder of Ethique and Incrediballs, reflects on her journey from tackling plastic waste in the beauty industry to venturing into sustainable drink-making.

Here’s what you’re in for this episode, or listen here.

• What exactly is a personal brand,
• The benefits of a personal brand,
• How a personal brand helps with networking, 
• Why personal branding is about authenticity,
• How it can give you a competitive advantage, 
• The disadvantages of a personal brand, 
• The importance of setting boundaries with you and your personal brand, 
• Why it can be hard to exit a business that is built around a personal brand, 
• How to start creating a personal brand, 
• How to use strategy to plan your personal brand, 
• Why your values are important to figuring out your brand, 
• The best ways to get to know your audience better, 
• How to best go about setting up your online presence, 
• What is thought leadership and why you should consider using it, 
• The difficulty of balancing business and personal brand, 
• Two things to consider when building a personal brand.

The relationship between your personal brand and your business is complicated, intricate and confusing. But the more you understand it, the better you’ll be able to utilise it and help grow your business, says West. 

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