Ten steps for starting up

In ‘Now, that's what I call Business!’ host Brianne West, founder of Ethique and Incrediballs, reflects on her journey from tackling plastic waste in the beauty industry to venturing into the world of sustainable drink-making. Each episode, she covers a new topic. 

Here’s a ChatGPT precis for this week or listen here.

Back for the first episode of season two, West begins by addressing the common fear of starting up: taking the first step. 

Emphasising the creativity and excitement involved, she outlines a 10-step guide for launching a business:

1. Defining Vision, Mission, and Purpose: Establishing a clear and authentic vision that aligns with personal values.
2. Identifying Your Target Audience: Focusing on specific interests, life stages, and pain points rather than broad demographics.
3. Understanding Your Market: Conducting thorough research on competitors and market trends.
4. Developing a Unique Selling Proposition (USP): Differentiating your business in meaningful ways from competitors.
5. Product Testing: Gathering feedback from your core audience to refine your product.
6. Creating a Business Plan: Simplifying your plan to a single page with clear, actionable steps.
7. Choosing a Business Name: Selecting a name that resonates and is legally protected.
8. Setting Up Your Business Structure: Choosing the right structure with legal and tax considerations.
9. Financing Your Business: Exploring options like bootstrapping, grants, or investors.
10. Building Support: Forming a network of advisors, friends, and family for guidance.

Throughout, West shares insights from her entrepreneurial journey, highlighting the importance of aligning business practices with personal beliefs. She reminds listeners that ethical business practices can change the world. 

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