Why aren't we investing in women?

In ‘Now, that’s what I call Business!’ host Brianne West, founder of Ethique and Incrediballs, reflects on her journey from tackling plastic waste in the beauty industry to venturing into sustainable drink-making.

Here’s an AI precis of what you’re in for this episode, or listen here.

This episode, West discusses the disparities in investment for women-led businesses. 

She highlights the stark statistics that show only 1.9 percent of venture capital investment goes to women-founded organisations, with even lower percentages for women of colour. 

Despite evidence that women-led companies often outperform their male counterparts, bias in the venture capital world continues to favour male-dominated industries.

West stresses that the underinvestment in women-led startups is not only unfair but also economically short-sighted, as it overlooks the efficiency and efficacy of these businesses. 

She discusses the importance of changing the narrative around women in business and offers practical advice for female founders seeking investment. This includes building a network, crafting a clear and compelling pitch, and targeting investors who value ethical and socially-minded businesses.

The episode also addresses the broader issue of gender bias in business and finance, urging listeners to challenge stereotypes and support women-led businesses. 

West calls for a collective effort to level the playing field, advocating for policy changes and mentorship programs to empower female entrepreneurs. 

She concludes by encouraging listeners to share the episode and join the conversation about supporting women in business beyond International Women's Day.