WTF is strategy... and how do I build one?

In ‘Now, that's what I call Business!’ host Brianne West, founder of Ethique and Incrediballs, reflects on her journey from tackling plastic waste in the beauty industry to venturing into the world of sustainable drink-making. Each episode, she covers a new topic. 

Here’s what you’re in for this week, or listen here. 

• What ‘strategy’ is, the essential pillars and why checking in is important. 
• What made her first business plan a waste of time and how to avoid writing a 25-page monolith. 
• What a unique value proposition is and why you need it – especially if you’re in a crowded market. 
• Why a business needs a purpose besides making money and how her purpose helped navigate a tough ethical decision. 
• Why you need to be acting five years in advance.