Overcoming fear in business

In ‘Now, that's what I call Business!’ host Brianne West, founder of Ethique and Incrediballs, reflects on her journey from tackling plastic waste in the beauty industry to venturing into the world of drinks. 

Here’s a ChatGPT precis of her transcript for this week’s episode or listen here.

In this episode, West shares insights from her recent speaking engagement at the Craggy Range Business Speakers Lunch, where she addressed fears and challenges in business. 

She discusses the significance of fear and judgement as common obstacles that entrepreneurs face. While acknowledging the prevalence of fear, she encourages listeners to embrace it and provides techniques to overcome it.

The podcast features interviews with entrepreneurs Simon Coley from Karma Cola, Elliot Midalia from Boody, Brooke Roberts from Sharesies, Kendall Flutey from Banqer, and Simran Kaur from Girls That Invest. These entrepreneurs share their personal experiences, discussing topics such as learning from mistakes, setting ambitious goals, trusting intuition, embracing unreasonableness, and being authentic to build trust and connections in business.

West says speaking up, challenging the status quo, and being true to one's values is important in business, even if it means being labelled as unreasonable. She underscores the value of vulnerability and authenticity, emphasising that transparent communication can foster trust and understanding among stakeholders.

As West prepares to launch Incrediballs, she actively engages with her audience on social media, teasing product flavours and involving the community in shaping the brand. She calls for audience feedback and participation, creating a sense of community involvement in the development of her new product.